Diana Ferrari

Founded in 1979, diana ferrari has progressed from a small leather shoe making factory to an iconic Australian brand, with a reputation built on providing quality products that are both fashionable and feminine.

In 1983 supersoft by diana ferrari was introduced as a comfort footwear brand to meet the needs of customers’ everyday lifestyle. Today, supersoft by diana ferrari is one of Australia's leading and most trusted comfort brands.

In 2000, diana ferrari introduced clothing, handbags and accessories into the range, thereby providing complete wardrobing solutions for all occasions, and taking the stress out of style! This range expansion was accompanied by the opening of the brand’s very first retail boutique. Today, the brand operates 28 retail boutiques and 10 clearance outlets with more planned for the future.

diana ferrari continues to remain one of Australia’s most recognised and much loved brands that women feel confident wearing.
diana ferrari fits the life you love!