Lorna Jane

The humble beginnings of the Lorna Jane brand date back over two decades when Lorna Jane Clarkson herself started the business on the top floor of a Brisbane fitness centre.  Inspired to make active wear that made women look and feel good, soon friends and gym members took notice of her unique designs and the orders flooded in. Demand grew rapidly and the positive momentum quickly led to the very first Lorna Jane concept store opening in Brisbane in 1990. Since then, Lorna Jane has flourished into a multi-million dollar ath-leisure brand with over 105 stores across Australia.

Propelled by her own love of exercise and the healthy and positive way that she chooses to live her life, Lorna Jane has built her company on motivating women to achieve their best life. With 2011 marking the 21st anniversary of the label, the team at Lorna Jane is working harder than ever to encourage women through Active Living.

Lovers of the brand have long applauded Lorna Jane’s unique ability to offer the wearer a sense of energy and vitality and through the brand she is motivating women to achieve their best life. Simply put, Ms Clarkson designs clothing that make people look good but more importantly feel great.

Occupying an enviable position within the Australian fitness and indeed fashion industry, the brand has influenced the way in which many Aussie women are no strangers to making the most of their active wear. No longer confined to the gym, Lorna Jane pieces are now a familiar sight sported by fashion-savvy women in cafes, parks and shopping centres around the country.