Simone Perele
Women's Fashion
Click here to download your $20 Simone Perele Voucher!
*Simone Perele 1 day clearance sale this Thursday 22nd September 9am - 9pm.
The story of Simone Perele, the company, is really the story of an intelligent and beautiful young woman who had an aspiration to create special underwear that not only looked beautiful but made the wearer feel beautiful.
For this reason she set out to create lingerie that fit with a woman's body for each and every moment of the day - she realized that comfort and a perfect fit enhanced the wearer's silhouette and created a feeling of wellbeing that radiated in the very essence of her being. Once she combined this concept with the world's best fabrics and laces she quickly established a reputation as Paris', and the world's, best Bra designer. Simone Perele was a corset maker by trade and started selling her own creations in 1946. She always aimed her creations at the woman who chose her lingerie with great care and felt comfortable wearing it - philosophically she always had the greatest respect for women. With this outlook (which was very forward thinking for those times) and her exquisite skills as a lingerie designer, Simone Perele became very much sought after and she quickly established a huge following throughout France and elsewhere in the world.
Today, the great cause commenced by this amazing young woman is carried on by her family in the person of her daughter Catherine and son Philippe. The design philosophy as expounded by her mother is carried on by Catherine in each new creation. Immense effort is made to protect the reputation of this wonderful brand that bears her mothers name.
Simone Perele is sold in all the great underwear shops and department stores of the world and, indeed, it has been the biggest selling brand of lingerie in the world famous Parisian department store - "Galleries Lafayette" continuously for every year since 1981. No other brand of lingerie can make such a claim.
Today Simone Perele stands alone as the best designer of fashionable and fitting bras in the world.
