With the world’s favourite beach playing muse, we design wearable wellness that expresses the Bondi way of life. Lovers of sun, sea, endorphins & each other – we are a product of our environment in the best way. Bold, body-loving and performance-driven, our stylish staples work hard; flexing from crunches to brunches, balmy sunset sessions to spontaneous ocean swims.
We play by our own rules. Our audacious approach to athleisure prioritises pleasure & purpose, we channel our good energy into meaningful action. Beyond our coastal cool we are fiercely committed to keeping our beaches beautiful, more than just a label, we are a dynamic member of our local community. So go on, be B~Active. There is no better feeling.
*Please check with individual stores as trading hours may vary.